Wednesday, June 30, 2010
Targeting a niche
Anyone who knows my work most likely thinks of me as a food photographer. i started a food magazine in 1996 and started taking photos for it because i couldn't afford to pay a photographer, an ironic twist of the knife every time a potential client passes on me because of their budget. photographing food has become a neurosis for me in some ways, and comes with the anxiety and fleeting satisfaction that you'd expect. Now i have a system, which revolves around stitching, natural light and reflectors more than anything else. i love using artificial light, and am doing everything i can to learn more about it through the myriad free resources out there -- but i only use strobes with food when i have to. so, these are shots from last week for Nob Hill Bar and Grill (top two sets) and Casa Vieja in the Corrales (bottom).
Posted by Sergio Salvador at 10:48 PM