Wednesday, June 30, 2010

Targeting a niche

Anyone who knows my work most likely thinks of me as a food photographer. i started a food magazine in 1996 and started taking photos for it because i couldn't afford to pay a photographer, an ironic twist of the knife every time a potential client passes on me because of their budget. photographing food has become a neurosis for me in some ways, and comes with the anxiety and fleeting satisfaction that you'd expect. Now i have a system, which revolves around stitching, natural light and reflectors more than anything else. i love using artificial light, and am doing everything i can to learn more about it through the myriad free resources out there -- but i only use strobes with food when i have to. so, these are shots from last week for Nob Hill Bar and Grill (top two sets) and Casa Vieja in the Corrales (bottom).



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