The people were rewarding to photograph. A combination of fun and purpose courses through the company, the kind of feeling I associate with employees being treated fairly and taking pride in what they are doing and employers valuing their staff and making careful choices about compatibility and competence during the hiring process. Contented people doing something they care about shine in front of the camera. On the flip side, I've done corporate shoots at companies with unhappy employees, and no amount of photoshop can keep it from coming through. We did standard studio-type shots using a two speedlite setup through PLMs. I then followed around the staff and photographed them where they spent the bulk of their day for an environmental portrait.
I've been lucky to be part of the growing solar industry in New Mexico, having photographed two locally-based installers and, now, CFV. Maybe not what I'd considered a niche when I set out years ago, but certainly one I'll claim now.