Tuesday, February 28, 2012

CFV Solar Testing

In April of last year, CFV Solar Test Laboratory opened out near Mesa Del Sol, south of the airport. They perform safety, performance and reliability testing of PV modules, and, lucky for me, they value the quality of their marketing and company image. They hired me to come out to the facility for a couple of days to photograph their facility and the people that work there. At first look I was sort of worried, but when I toured the facility with does-it-all manager Christine Rhoderick and owner Martin Plass I noticed hints at great imagery lurking within the testing equipment at the facility. 
     The people were rewarding to photograph. A combination of fun and purpose courses through the company, the kind of feeling I associate with employees being treated fairly and taking pride in what they are doing and employers valuing their staff and making careful choices about compatibility and competence during the hiring process. Contented people doing something they care about shine in front of the camera. On the flip side,  I've done corporate shoots at companies with unhappy employees, and no amount of photoshop can keep it from coming through. We did standard studio-type shots using a two speedlite setup through PLMs. I then followed around the staff and photographed them where they spent the bulk of their day for an environmental portrait. 
     I've been lucky to be part of the growing solar industry in New Mexico, having photographed two locally-based installers and, now, CFV. Maybe not what I'd considered a niche when I set out years ago, but certainly one I'll claim now. 













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